AGRICULTURAL FILMS Innovation drives Europe's oversupplied market Spain and Italy account for 40 percent of demand

Europe’s agricultural films demand is increasingly being driven by value rather than volume, as companies strive to develop innovative products in an oversupplied market. Companies are focusing on customised high performance thinner multilayer films, says AMI Consulting a division of Applied Market Information (Bristol / UK; Plastic films protect the crops, helping to improve crop quality, as well as increasing farming efficiencies by reducing the amount of chemicals, water and energy used.

Demand for agricultural films will be supported by the world’s growing population, which is predicted to exceed 9 bn by 2050, with about 70% of the global population expected to be urban compared with 50% today. To feed the world’s growing population, food waste needs to reduced, distribution of food improved and food production increased, AMI says in a new report, Agricultural film market in Europe 2014. “At the same time agriculture faces challenges due to changing economic and environmental trends including climate change, biofuel expansion, slowing agricultural yields, rising meat demand and ever increasing calorie intake from a growing global middle class,” it states.

Although the population increase in Europe is going to be only marginal, European agriculture will continue to play its part in global food production, while at the same time fighting for its existence in the face of competing pressures for land use, AMI says. “The agricultural sector in Europe is being forced to produce more food of increasing quality on less land within a shorter space of time using less resources, while generating minimum waste,” it states. Extending the growing season and increasing yields per hectare of land have been and will remain the main drivers for the use of agricultural films

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